Overview

Rich's Frozen Custard, located at 6065 Telegraph Rd in St. Louis, Missouri, stands out as a beloved ice cream destination where creamy indulgence meets friendly service. This shop’s main draw is its rich, smooth frozen custard, an elevated alternative to traditional ice cream that instantly captivates locals and visitors alike. The menu offers a diverse range of flavors and specialty concoctions, making it a prime spot for custard enthusiasts and anyone craving a nostalgic treat.

The highlights of Rich's include their expertly crafted concretes and sundaes. The Turtle concrete, praised for its balance of creamy custard with generous caramel, hot fudge, and crunchy pecans, exemplifies the brand’s commitment to quality and flavor harmony. Fans of classic and inventive blends will find favorites such as the Oreo Cookie Dough Concrete, Banana Split, and the Mint Chocolate Rocky Road to be equally satisfying. Beyond custard, the offering extends to delights like frappuccinos and flavored lattés, catering to a broader range of tastes.

What elevates the Rich’s experience beyond the menu is the attentive, warm service. Reviews consistently credit staff members—like Jackson and John—for their friendly, knowledgeable approach and willingness to recommend new favorites, creating a welcoming atmosphere that keeps customers returning. The environment remains efficient and well-staffed even during busy hours, ensuring quick service without compromising order accuracy.

Situated in a convenient and accessible location in St. Louis, Rich’s appeals to families, local residents, and travelers searching for a reliable yet unique frozen custard experience. Its reputation compares favorably even against local landmarks like Ted Drewes, reflecting the brand’s growing stature within the community.

In sum, Rich’s Frozen Custard is more than an ice cream shop; it is a go-to destination for expertly crafted frozen treats, a diverse flavor lineup, and genuine customer care. Whether you seek a classic sundae or an adventurous concrete, Rich’s delivers smooth texture, bold taste, and a down-to-earth vibe that leaves a lasting impression.


Amenities & Services

Popular for
Good for solo dining
Offerings
Serves coffee
Atmosphere
Casual
Trending

What Customers Say

Osama Awawdeh
Dec 11,2025
5/5
I had such a great experience at this ice cream shop! The ice cream itself was delicious with so many unique flavors to choose from, but what really stood out was the customer service. Jackson and John went above and beyond to make sure everything was perfect. They were friendly, attentive, and made some excellent recommendations that I absolutely loved. Their positive energy made the visit even sweeter. Highly recommend this spot if you’re looking for both amazing ice cream and top-notch service!
Mark
Dec 11,2025
5/5
I grew up next to Ted Drewes and just tried Rich’s Frozen Custard. To my surprise it was better than Ted Drewes. WOW!
Fred Gowin
Dec 11,2025
5/5
I ordered the Turtle concrete and it may have been the best one I've ever eaten. The custard was very creamy, and there was plenty of caramel, just the right amount of hot fudge, and lots of pecans.
Rick Mehigh
Dec 11,2025
5/5
Best custard in St Louis! Wide wide selection of flavors and types of custard to eat. Fast service and orders are always correct
Derrick Bradshaw
Dec 11,2025
5/5
I have a couple go to places when I visit St Louis and this is one of them. To be honest I would be happy with either Rich's or Ted Drew's. The prices are fair and I never have an issue with service. Even when the place is busy they move the line pretty fast. I don't think I have ever seen the business under staffed. Check them out!

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Location

Opening Hours

Monday 01:00 PM - 09:00 PM
Tuesday 01:00 PM - 09:00 PM
Wednesday 01:00 PM - 09:00 PM
Thursday 01:00 PM - 09:00 PM
Friday 01:00 PM - 09:30 PM
Saturday 12:00 PM - 09:30 PM
Sunday 12:00 PM - 09:00 PM
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